High-Street Skincare Alternatives Can Save You a Bundle. However, Do Economical Skincare Items Perform?

A consumer holding beauty items Rachael Parnell
Rachael comments with a few dupes she "fails to see the distinction".

Upon hearing one shopper heard a discounter was selling a fresh product collection that looked comparable to items from high-end label Augustinus Bader, she was "incredibly excited".

She hurried to her local store to pick up the Lacura face cream for under £9 for 50ml - a small portion of the £240 of the luxury brand 50ml product.

Its streamlined blue container and gold lid of both products look strikingly similar. And though Rachael has not tested the premium cream, she says she's pleased by the dupe so far.

Rachael has been using skincare dupes from popular shops and grocery stores for a long time, and she's in good company.

More than a quarter of UK buyers report they've tried a skincare or makeup lookalike. This rises to 44% among millennials and Gen Z, as per a February poll.

Alternatives are skincare products that imitate bigger name labels and provide budget-friendly alternatives to high-end products. These products typically have alike labels and design, but in some cases the ingredients can vary considerably.

Comparison of luxury and budget face creams Victoria Woollaston
High-end vs affordable: One brand's 50ml face cream costs £240, while Aldi's new Lacura face cream is £8.49.

'Expensive Is Not Always Better'

Beauty professionals contend many substitutes to luxury labels are good standard and help make beauty routines cheaper.

"I don't think higher-priced is always more effective," says skin specialist Sharon Belmo. "Not every budget product line is inferior - and not every high-end beauty item is the best."

"Some [dupes] are absolutely impressive," adds Scott McGlynn, who hosts a program featuring famous people.

Numerous of the items inspired by high-end brands "run out so rapidly, it's just insane," he observes.

Skincare expert Scott McGlynn Scott McGlynn
Podcast host Scott McGlynn says certain affordable products he has tried are "great".

Aesthetic and dermatology doctor a doctor thinks dupes are fine to use for "basic skincare" like moisturisers and cleansers.

"These products will serve a purpose," he says. "These items will perform the basics to a acceptable standard."

Another skin doctor, advises you can spend less when you're looking for simple-formula products like HA, Vitamin B3 and squalane.

"When you're purchasing a single-ingredient product then you're likely going to be okay in using a lookalike or a product which is very inexpensive because there's minimal that can be problematic," she says.

'Do Not Be Influenced by the Box'

Yet the specialists also recommend consumers check details and note that higher-priced items are at times worthy of the additional cost.

Regarding premium beauty products, you're not only paying for the label and marketing - often the elevated price tag also comes from the ingredients and their grade, the concentration of the key component, the science utilized to develop the item, and trials into the item's performance, Dr Belmo says.

Facialist Rhian Truman says it's valuable questioning how certain alternatives can be sold so inexpensively.

In some cases, she believes they could include bulking agents that don't have as numerous benefits for the complexion, or the ingredients might not be as well sourced.

"The big doubt is 'Why is it so inexpensive?'" she remarks.

Podcast host McGlynn says in some cases he's purchased skincare items that appear similar to a well-known brand but the item has "no resemblance to the luxury product".

"Don't be fooled by the packaging," he cautioned.

Serums and creams on a shelf SimpleImages/Getty Images
An expert advises opting for more specialised brands for products with components like vitamin A or vitamin C.

For potent products or ones with components that can inflame the skin if they're not created correctly, such as retinoids or vitamin C, the specialist advises selecting more specialised companies.

She explains these will likely have been through costly tests to determine how effective they are.

Beauty products are required to be evaluated before they can be sold in the UK, notes expert Emma Wedgeworth.

If the brand states about the effectiveness of the item, it needs data to support it, "but the brand doesn't necessarily have to conduct the trials" and can instead cite testing conducted by other firms, she says.

Read the Back of the Pack

Are there any components that could signal a item is inferior?

Components on the back of the tube are ordered by quantity. "The baddies that you want to look out for… is your mineral oil, your sodium lauryl sulfate, parfum, benzoyl peroxide" being {high up

Susan Sullivan
Susan Sullivan

A seasoned casino analyst with over a decade of experience in reviewing online slots and providing expert gambling insights.